Periods should never mean missing out on the game
Too many players are benched because of something completely normal. Bloody Good Sport is changing that. Join the movement and make sport inclusive for every player.
Take the PledgePeriods are still sidelining players
have skipped sport because of their period
worry about leaking during play
feel anxious managing their period while playing
This isn't about motivation. It's about access, confidence, and support.
Periods are normal. Missing out shouldn't be.
Source: Share the Dignity research report
Be a Bloody Good Sport
How Eltee supports Bloody Good Sport
Breaking stigma, one conversation at a time
Periods aren't awkward. Silence is.
We use our platform to normalise period talk in sport, at school, at home, and in clubrooms. Through community conversations, content, and partnerships, we help make it easier for girls to speak up and stay playing.
Because confidence starts with openness.
Improving the options available to girls
Access matters. But so does choice.
We design leak-proof periodwear made for movement — swimming, dancing, running, netballing, living. More options means more confidence. More confidence means more girls staying in the game.
Period care shouldn't be one-size-fits-all. Girls deserve better.
Equipping girls, parents and coaches with real education
Knowledge builds confidence.
We create practical, age-appropriate education that helps:
- Girls understand their bodies
- Parents support without guesswork
- Coaches lead inclusive teams
Because when adults are informed, girls feel supported. And supported girls stay in the game.
Championing inclusive sport culture
From period-friendly uniform conversations to advocating for better policies, we work with partners and clubs who believe sport should work with girls, not against them.
Bloody Good Sport is about systemic change.
Inclusion keeps girls in the game
Girls leave organised sport at twice the rate of boys during adolescence, with menstruation cited as a leading factor.
Supporting Bloody Good Sport:
- Reduces anxiety and dropout rates
- Builds confidence and belonging
- Strengthens club culture and gender equity leadership
When girls feel supported, they stay.
When she stays, she wins. And that win lasts long after the final whistle.
Doing nothing has consequences
Without action, we risk:
- Persistent high dropout rates among girls
- Reputational impact around gender equity
- Lost social and economic value from reduced female participation
Periods aren't the problem. Silence is.
Support the Movement
Ready to keep girls in the game
Whether you're a coach, a parent, a sporting body or just someone who believes girls deserve better — Bloody Good Sport has a place for you.
Ask Barb