Apply for a Wholesale Account
Balancing an active lifestyle while navigating the menstrual cycle shouldn't be a stressor.
Is goal is to turn to turn the "ugh" of periods into a collective "ain't no thang" situation.
And we’re exciting to potentially have you join us on our mission.
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UnderSwim: Period Swim Underwear
Regular price $27.00 USDRegular price -
UnderSwim: Period Swim Underwear (G-Fit)
Regular price $27.00 USDRegular price -
UnderDance: High-Cut Active Period Undies
Regular price $27.00 USDRegular price -
Bumpers Briefs: First & Early Period Years Underwear
Regular price $19.00 USDRegular price -
UnderLiner
Regular price $13.00 USDRegular price -
Period Swim Bottoms for Teens
Regular price $27.00 USDRegular price -
UnderShortie: Boyleg Leak-Proof Period Briefs
Regular price $19.00 USDRegular price -
SwimSync Period One-Piece Swimsuit
Regular price $41.00 USDRegular price -
BUILD YOUR PERIOD STARTER BUNDLE
Regular price $71.99 USDRegular price$95.00 USDSale price $71.99 USDSale -
CREATE YOUR DANCE EDITION BUNDLE
Regular price $99.00 USDRegular price$127.43 USDSale price $99.00 USDSale -
CREATE YOUR SWIM EDITION BUNDLE
Regular price $99.00 USDRegular price$127.43 USDSale price $99.00 USDSale -
CHOOSE YOUR POOL PERFECT COMBO
Regular price $67.00 USDRegular price$80.44 USDSale price $67.00 USDSale
The Tee (Eltee Sydney Blog)
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Knicked Period Swimwear vs Eltee Sydney UnderSwim
Not all period swimwear is created equal. Compare Knicked and Eltee Sydney UnderSwim to see how design, absorbency and coverage can change the feel in the water.
Knicked Period Swimwear vs Eltee Sydney UnderSwim
Not all period swimwear is created equal. Compare Knicked and Eltee Sydney UnderSwim to see how design, absorbency and coverage can change the feel in the water.
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Girlhood,
Uninterrupted.
Period underwear for active girls. Everything stockists need to know.
The Market Opportunity
The period care market in Australia is on track for substantial growth, projected to reach an impressive...
$1,028.7 million
by 2030.
Back in 2020, the market value stood at $630 million. That is a remarkable doubling in just a decade [1].
This growth is driven by heightened awareness of period care options and a clear shift toward sustainable, reusable products. Consumers are moving away from single-use disposables toward period underwear and similar alternatives, and that shift is continuing to accelerate.
This trend reflects a growing commitment to sustainability and personal health that active families are acting on right now.
of girls aged 11 to 16 have skipped or quit sport because of their period.
Source: 2023 'Why Girls Quit Sport' survey of 2,304 Australian girls
The four most impacted sports
67.6%
35.1%
28.4%
25%
Girls Aged 10 to 15 Make Up 6.1% of Australia's Total Population [2]
That is a substantial, underserved market of active girls who need period protection that works across sport, school, and daily life. More girls are starting their periods earlier than ever before.
Stockists who carry Eltee are positioned to meet this demand and keep those customers coming back as they grow through sizes and styles.
Our products include QR codes linking girls and parents to age-appropriate period resources. We share practical guidance across our social channels, email, and website, supporting the conversation so your staff do not have to.
As a retailer, you are offering something this audience genuinely needs: reliable period protection designed for how girls actually move.
Built for Active Girls
Period underwear designed for movement, trusted by parents, and worn by girls who have things to do.
Proven Protection
Our periodwear is the endorsed period-safe swim underwear of Swimming Australia, and UnderDance is endorsed by Gymnastics Victoria. Built to perform in water, under leotards, and through full training sessions.
Designed for Movement
Our proprietary Bumpers side-leak barriers and free-moving performance panels are designed specifically for how active girls move. From water sports to netball to dance, there is a style built for the sport.
Natural Fabrics, Reusable Design
Made with bamboo and cotton, our products are reusable and designed to reduce waste. Sustainability is increasingly a factor in family purchasing decisions, and Eltee products are built to last.
Education Built In
QR codes on every pack link girls and their parents to age-appropriate resources about periods, fit, and care. We share practical guidance across our social channels and website, making the conversation easier for families and for your team.
The Protection Panel
Four Layers.
Built to Lock It In.
Every Eltee style is built around a multi-layer absorbent panel that pulls moisture away from the body, holds it in, and stays dry against the skin. No bulk, no swelling, no panic.
This is what makes Eltee different from regular underwear with a liner dropped in. The protection is part of the construction.
Benefits for Retailers
Increase Basket Size
Customers who buy Eltee period underwear regularly return for additional styles and sizes. They also pair period underwear with period swimwear for complete coverage across sport and water activities.
Repeat Purchases
Once girls find period underwear that works, they stay with it. They grow through sizes. They bring their friends. Eltee customers come back regularly and they become loyal to the stores that stock it.
Marketing Support
All Eltee on-sellers get access to a comprehensive marketing asset library via Google Drive: social content, POS materials, lifestyle images, demo videos, and product shots ready to use.
Store Locator Listing
Approved stockists are listed on the Eltee Sydney Store Locator. When customers in your area search for Eltee, we direct them to your store, not just to our website.
Educated Staff
We are committed to equipping your front-of-shop staff with what they need to answer questions and help customers find the right product. That means better conversations with parents and girls at the point of purchase, and stronger sell-through for you.
Browse Our Collections
Four-layer absorbency with exclusive Bumpers leak-lock side barriers. The everyday choice for school, sport, and sleepovers.
Ultra-thin, barely there. For light flow, spotting, and discharge in the early cycle years. Feels like regular underwear.
Full front-to-back coverage with no ride-up. Ideal for netball, field hockey, tennis, sleeping, and wearing under school uniforms.
Worn under any swimsuit. Swimming Australia's official endorsed period-safe swim underwear. Absorbs flow, no swell, no drag.
High-cut for high-leg swimwear. Lighter absorbency for short sessions and high-cut fits. Same period-safe technology, cheekier cut.
Worn as standalone swimwear. Unbranded black bikini bottom with built-in leak-proof lining. Pairs with any top. Tween and teen sizing.
Period-proof performance one-piece for tween and teen swimmers. Streamlined athletic cut with built-in leak-locking liner absorbing up to 20ml. No extra underwear needed.
High-cut with hidden Bumpers leak barriers. Leotard-friendly, invisible under close-fitting activewear. Endorsed by Gymnastics Victoria.
Performance period undershort with a free-moving panel built for high-impact, multi-directional sport. Co-designed and in-season tested with pro netballer Kiera Austin.
Waterproof, school-bag sized carry pouch for worn period underwear. Reusable, sturdy zip, four colour-block options. A natural add-on purchase.
On-Seller Pricing Tiers
Two tiers, structured to suit different store sizes and buying commitments. Full pricing details are provided once your application is approved.
Good for boutiques, single-site stores, and anyone testing the category for the first time.
Designed for multi-store operators, established clubs, and stockists ready to fully back the category.
Pricing details are shared after application approval. Apply below to get started.
Don't Just Stock It.
Stage It.
Retail display units are available to help you present Eltee in-store effectively. They are not listed on the website. Just email us and we will add one to your order.
How to Order
Ordering should be the easy part. Running a business is hard enough without confusing portals and ten follow-up emails.
Apply via the form below. Once approved, you will receive your on-seller login and discount code.
Order via the website. Your discount applies automatically at checkout based on your tier. Payment via bank transfer, PayPal, or credit card.
Dispatch within 3 to 4 days of ordering, subject to stock. Best sellers move quickly. For larger orders around events, planning 8 to 10 weeks ahead is recommended.
Follow us
- @eltee.sydney Instagram
- eltee.sydney Facebook
- @eltee.sydney TikTok
- @ElteeSydney YouTube
MOQ: 30 units. Prices in AUD. Items are in stock unless otherwise stated on the website.
Customers Love Us
★★★★★
"My daughter has finally found comfortable and trustworthy period protection with your underwear. It has been a relief for both of us!"
Apply for a Wholesale Account
Keen to stock Eltee? Fill out the form below and we will check over your details. If everything looks good, we will flick you a confirmation and you will be all set to order our period-proof bestsellers at wholesale prices.
All Eltee on-sellers get access to the full product range, marketing assets, and stockist support. We will be in touch within 2 to 3 business days if we need anything further to get you set up.
Chat with Barb